The Norwegian Pearl is home to the world’s first bowling alley at sea. When the NCL executives decided to announce this feat of marine sporting innovation, they came to GSD&M for help with a team shirt that was only meant to be worn for a promotional video. They loved it so much that they decided to put an embroidery machine on board the ship, too. These days, passengers can get their own “Freestyle Rollers” shirts (among other branded designs) in a variety of colors from the pro shop on the Pearl.