I began working at Sweet Leaf Tea as an intern when the company consisted of less than a dozen employees—and yes, we drank as much free tea as we wanted. Eventually, I became the Senior Art Director and I was fortunate to lead an amazingly talented and enthusiastic team. Together, we transformed Sweet Leaf Tea from a local ‘mom and pop’ brand into a national household name, and saw the company’s ranks grow to over 100.

The packaging underwent evolved quite a bit during my tenure. The label underwent several generations of updates, and we created new custom bottles with the help of Vitro Glass and Amcor Plastics. We developed and launched aluminum can offerings (printing on aluminum is about 1,000 times more interesting and challenging than I had ever imagined). We did it all while carefully safeguarding the brand’s original, homegrown authenticity.